One way or another, everyone has something to 'sell'

At its core, selling is more than just the simple exchange of goods or services for money.

It’s really about acceptance — of your product, your service, your point of view or your position on a policy or social issue.

Each of those goals are different, yet the end result is the same: you want someone to do something, to take some sort of action, in response to what you’re proposing.

That’s where I fit in. Think of my writing as the bridge between what you want people to do — and them actually doing it. 

Moreover, by working with me, you'll save time and money. How? Because I have a 'Marketer's Mindset'. That means I'm a writer who speaks your language, right from the start. 

With my deep marketing background, there'll be less back-and-forth getting me up-to-speed on what you're trying to achieve, and why. Copy will be on-point quicker. There'll be fewer revisions. And you'll be comfortable knowing I understand the budget, time and accountability pressures you face.

It all begins with a straightforward three-step process:

Step 1: Research

This is the most important step. Without it, good, solid, compelling and impactful copywriting cannot happen. 

It begins by asking four simple questions: what are you trying to do, who do you want to reach, why are you trying to do it, and how will you know you’ve succeeded? 

Your answers will help me nail down how I can best help you reach your goals.

Then I’ll ask you to bury me in as much detail as you can about your audience, any relevant historical campaign performance, your marketing or business goals, the competitive environment and product/service features and benefits.  

I’ll sift through it all to really understand your consumer, or audience, what will resonate with them and how to move them to take the action you want.

But I won’t do it alone. 

My approach is to collaborate closely with you. You know your business and the nuances of your organization better than I do. I need to soak up the background information you provide and set it in the proper context. That's why working together will be so effective.

Step 2: Crafting the message

If Step 1 is the foundation, Step 2 is where the hard work of building an effective message begins. 

After poring over the briefing information you give me, I'll create the message structure, settle on the right tone and layer in the features and benefits that speak to your audience.

Regardless if it’s via email, direct mail, digital ad, paid social media, blog, product description, landing page or other medium, my mission is to create a message that’s relevant to your consumer — one they'll connect with and respond to.

During that process I’ll keep you looped in on progress and welcome your feedback at each stage of writing, from the first draft through to the final published product.

Step 3: Measurement

This step is almost as key as Step 1: mission accomplished — or not? If so, what worked, how well did it work and why? If not, why not and what can we learn to improve performance in the future?

However you choose to measure performance — CPM, CPC, Open Rate, Time on Page, Cost per Engagement, Response Rate, Cost per Order/Acquisition, Average Order Value, Customer Lifetime Value or other metrics — we'll dive into the data together and learn how to make your next effort even more successful. 

Let's connect and explore how my experience can work for you.